What is a copywriter?
Hiring a copywriter – do you really need one?
A copywriter is a special kind of wizard who can harness the power of the written word to make magic happen… but without the runes and candles.
Most businesses invest a huge amount of energy and money into establishing a strong brand identity. Colours, logos, shapes… the designers get a lot of love when it comes to establishing a brand. And yet the other side of the creative process is sometimes neglected.
Why do words matter?
The words you use to represent your business are every bit as important as the imagery. One of the most fundamental things that sets human beings apart from the rest of the animal kingdom is our use of language; it’s how we connect to one another.
Language influences the way we think, it can change the way we feel, and it reflects who we are. How many of us have ever had an argument because our words have been misinterpreted by someone else? In relationships, we understand that it’s vital to choose the right words to get our message across.
But do we really need a copywriter?
As a business, the relationship between your brand and your audience can be the difference between success and failure. So, it stands to reason that when you communicate you should be saying exactly what you mean.
A copywriter is not only a skilled communicator, but someone who can persuade and influence as well. They understand the importance of the things not said, and they can tell an entire story in just a handful of words.
The best copywriters will be able to do this in your brand’s voice, so that the style, pace, and personality of the writing perfectly matches your brand identity.
Copy appears in every aspect of your marketing:
- Newsletters and marketing emails
- Social media posts
- Website copy
- Digital assets like white papers and landing pages
Invest in good copy, and your marketing will help you to build meaningful and lasting relationships with your customers.
Here at Hatter’s, we have the skills and experience to make your marketing not only look good, but really speak to your customers. Drop us a line now to have a chat about how we can help you!