The Ultimate Guide to SEO
Did you know 75% of people never look past the first page on a Google search?
Don’t let your website get lost down the rabbit hole.
SEO significantly impacts the success of your business. While having a fabulous website can be brilliant for your business, there is no point if it never gets any traffic. Google’s algorithms look for quality content to serve its users. In fact, its business model relies on its ability to do so, consistently and reliably.
Both Technical SEO and Content SEO are important to make Google trust you. Investing in a strong search strategy is therefore important to improve the chances of customers discovering your website. This can sound intimidating, but let us break it down for you:
Technical SEO and Backlinks
You will hear a lot of people mention backlinks. Put simply, backlinks are links to your site from another source. They can help to boost your website’s credibility (or Domain Authority) with the search engines if they come from relevant trusted sources. Gone are the days when you could buy hundreds of backlinks from directory sites and watch your SERP rankings soar! Aim for quality, not quantity when it comes to backlinks. One really good link could be worth hundreds of links from irrelevant or low-credibility sites.
Technical SEO is focussed on the experience your website delivers for users. If it loads slowly, looks rubbish on a mobile, or has lots of broken links, the search engines are going to punish you accordingly.
Content SEO
You can write the most amazing, engaging content for your website, but if that content isn’t written strategically to answer the questions your audience are asking, it’s likely that only a handful of people will ever read it. The type of content, the tone, style, and even grammar choices all contribute to your SEO.
If your website is buried on page three or beyond for key search terms, it’s likely it will not receive much organic traffic. However, you can increase your chances of visibility and reach more potential customers by optimising your website for search engines.
Your future customers deserve to see your website. If you’re looking to dominate the search landscape and make it onto the first page of search results look no further. At Hatter’s, we can help your business be seen. Our SEO experts will conduct a comprehensive analysis of your website and develop a customised strategy to improve your search engine ranking.
To find out more have a look at our Guide to SEO to help give your website the recognition it deserves:
