You may well have heard about Threads recently, we’re sure it wasn’t named after the 1984 TV movie about a nuclear bomb dropping on Sheffield, but it has caused about as much devastation across social media and escalated the cold war between Zuck and Musk. Threads was launched on July 6th by Meta as a…
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A good digital presence is vital for business success. The fact is, it doesn’t matter how good your product or service is if you aren’t telling your story online in a way that makes your customers pay attention. A great digital strategy relies on having amazing content. To make the most of the online landscape,…
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When we talk about a brand identity, we’re not talking about a logo and some colours. We’re talking about the core identity of your brand, as it is perceived by others. Now, read that least bit again. Yup, the rather disturbing fact is that you don’t decide what your brand identity is; everybody else does.…
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Use a tone of voice template that encourages creativity. Tone of voice guidelines should never be a restrictive set of rules that stifle creativity. It’s not about creating a tick list to robotically run through each time, because that just leads to dry repetitive content. Creating a tone of voice document is about capturing the…
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