Who they are
Point Safety is the UK’s leading gas safety consultant. They stock a wide variety of gas safety and fall arrest equipment,
provide installations, advise on the best products for individual customs,
teach them how to set up and use their devices, and offer calibration and service plans.
What they needed
The team at Point Safety wanted to establish a deeper connection with their customers and develop a more authentic brand voice. They also wanted to offer educational content, to promote safer working practices.
How we helped
We implemented a new social media marketing strategy that was informative and engaging, and as a result, saw a significant increase in engagement across all channels. We supplemented this with a monthly blog to provide Point Safety’s audience with compelling and informative content and establish the brand as a leader in the industry. Finally, we began a consistent monthly email marketing campaign that discusses industry developments, spotlights, new products and promotes their blog posts.
All of this supports their ongoing SEO strategy, to help their website to be more visible to the right people.
The Results
All of the above has helped to keep Point Safety at the front of its customer’s minds, and as a result, we saw these figures in the first six months:
Increase in engagement
on Twitter
Account impressions
on LinkedIn
Increase in engagement
on Facebook