Marketing for the Gaming Industry
You built the world. We help more people find it.
Indie Game Marketing
Imagination. Strategy. Deep lore. Collaborative creativity. The gaming industry is rich with the very things most marketing campaigns are crying out for. And yet, too often, the message doesn’t reflect the magic.
That’s where we come in, because your marketing shouldn’t be a gamble.
At Hatter’s, we work with publishers, designers, developers, and dreamers across the gaming space to bring your stories to the audiences who’ll love them most. Whether you’re launching a Kickstarter, building a new IP, developing a narrative-driven video game, or crafting immersive VR experiences, we help you find the words, the visuals, and the strategy to grow without compromising the heart of your brand.
From indie tabletop to digital adventures, from storytelling in RPGs to immersive virtual worlds, the principles are the same: this is about people, connection, and story.
We speak fluent nerd. And fluent human.
You don’t need a hard sell. You need a partner who gets it. Someone who sees the hours poured into balancing your mechanics, refining your lore, designing a world that invites people to escape into it, and knows how to translate that into marketing that works.
Marketing strategy that makes sense
Whatever your goals, we’ll help build clear campaigns that get results. More importantly, we’ll be completely transparent; we don’t speak in acronyms, or promise the earth and deliver a novelty globe-shaped pencil sharpener. Whether you’re launching a game, running a Kickstarter, or planning long-term growth, we’ll be your partners in making it work.
Social Media & Community Building
Your games create social moments, so it makes sense that community should lie at the heart of great marketing for gamers. We take everything that makes your brand special and amplify it in a way that feels natural, builds momentum, and gets players excited before, during, and after launch.
Marketing strategy that makes sense
Whatever your goals, we’ll help build clear campaigns that get results. More importantly, we’ll be completely transparent; we don’t speak in acronyms, or promise the earth and deliver a novelty globe-shaped pencil sharpener. Whether you’re launching a game, running a Kickstarter, or planning long-term growth, we’ll be your partners in making it work.
Social media & community building
Your games create social moments, so it makes sense that community should lie at the heart of great marketing for gamers. We take everything that makes your brand special and amplify it in a way that feels natural, builds momentum, and gets players excited before, during, and after launch.
Content & copywriting
From punchy product descriptions to deep lore reveals, and even SEO content for your website, we bring your tone and story into every word. Your voice. Just turned up a notch.
Websites
From a landing page to a full ecomm website, we can make sure you’ve got an online presence to be proud of, without breaking the bank. We work to your budget.
Email marketing
Email is a powerful tool, when it’s used well. From automation journeys to newsletters, and from new product launches to Kickstarter campaigns, we can help you send emails that people actually read and act on.
Content & copywriting
From punchy product descriptions to deep lore reveals, and even SEO content for your website, we bring your tone and story into every word. Your voice. Just turned up a notch.
Websites
From a landing page to a full ecomm website, we can make sure you’ve got an online presence to be proud of, without breaking the bank. We work to your budget.
Email marketing
Email is a powerful tool, when it’s used well. From automation journeys to newsletters, and from new product launches to Kickstarter campaigns, we can help you send emails that people actually read and act on.
Branding & visual identity
We make sure your visual presence matches the world you’ve built-so you stand out on shelves, on screen, and in people’s minds.
We combine:
- Storytelling expertise with real marketing strategy
- Audience-first thinking with digital know-how
- Authenticity with ambition
And we do it in a way that feels good. No pushy tactics. No inflated nonsense. Just a clear, collaborative approach that amplifies your strengths and respects your audience.
What Our Clients Say
“The team at Hatter’s are always there to help with whatever we need. Whether it’s a brainstorm about strategy, advice on the technical aspects of delivering a campaign, or creative ideas to help us appeal to our audience, they always deliver. We are always thrilled with both the quality of work, and the level of service we get.“
— Peter Curlett, Curlett Jones Estates
Just getting started?
For small studios and indie teams early in the journey, our White Rabbit membership offers an affordable, flexible way to get expert support without the agency price tag.
Already making moves?
For more established brands looking to scale or expand into new channels, we offer tailored services including:
- Marketing strategy for tabletop game publishers
- Social media and content marketing for indie video games
- Narrative-driven marketing for RPG creators
- Launch support and Kickstarter campaigns
- Email, websites, and branding for games and immersive IPs
(We’re already working behind the scenes in this space, but you didn’t hear it from us.)