Do you need a copywriting agency? 

A good digital presence is vital for business success. The fact is, it doesn’t matter how good your product or service is if you aren’t telling your story online in a way that makes your customers pay attention.

A great digital strategy relies on having amazing content. To make the most of the online landscape, you’ll need blogs, email, SEO, landing pages, lead gen assets, and more. And you’re going to need a professional trained in SEO, marketing strategy, and psychology to create content that really makes a difference. Or in other words, you need a copywriter. 

Now, you might think to yourself, ‘I already manage social media and marketing for my business – I can write (or I have access to AI) – why would I need a copywriting agency?’ 

Why would you need a copywriting agency? 

That’s a fair question. The truth is, you might not, If you’ve got inhouse talent, the time and resources needed, and a full grasp of the necessary strategy, you don’t need a copywriting agency – Hatter’s isn’t about trying to talk clients into spending money on services they don’t need. 

We ARE about helping people though, and the truth is that being able to write is far from the whole story. 

In reality, copywriting is…

• Researching and becoming an authority on a given subject
• Analysing and understanding your target audience
• Deciding on a combination of words that will grab and hold people’s attention
• Putting aside ego and knowing when to stop 
• Proofing and editing to keep the message as concise and clear as possible
• Optimising content for search engines through keywords, copy length and metadata (SEO!)

In short, copywriters (and copywriting agencies) do more than just write. They use various techniques to create content that gets seen. Writing is actually quite a small part of it. 

Hiring a copywriting agency vs an in-house copywriter

In case you haven’t guessed by now, the best reason to hire a copywriting agency is to save yourself time so you can focus on your own, more pressing responsibilities. Sure, you could hire a copywriter to run things in-house, but that’s a new employee who needs a salary, training and equipment, all of which will add up to be quite costly. And how much copy do you actually need each month? Enough to justify a whole salary?

Now, if we’re being honest with you, a lot of marketers and copywriting agencies will hold their experience over you and charge a similarly hefty price. But at Hatter’s Digital Agency, we try to do things differently. 

Hatter’s – The Copywriting Agency with your best interests at heart

We don’t want to hold our skills over people, we want to be open and offer services that we honestly believe will be best for our clients. 

Our Head Hatter, Sarah, has worked at conventional marketing and copywriting agencies before. And she hated it. She hated how these marketers took advantage of their clients, charging them for services they didn’t need and obfuscating the details of the job to heighten their own necessity. 

That’s why Hatter’s is all about transparency and doing what we can to change the marketing landscape for the better. 

We aim to be a copywriting agency that actually helps clients understand their marketing and copywriting needs, where people have room to grow and explore their creativity, and where we can deliver the best content we can at a price that isn’t overblown. 

So if you’re in charge of marketing at your business, and you want to increase your marketing output but are concerned about high prices and ‘hard sells’, give us a call and we’ll take care of you. As we always say, it all starts with a conversation…