Ever wondered why some brands appear to have a religious following of loyal customers, and what it is that makes them so unforgettable and engaging? The secret can often lie in one powerful strategy: event marketing. Whether it’s a product launch, a chatty networking event, or a high-energy trade show, events seem to have a…
Read more
Start your new year off right by setting your marketing plan. Our cheat sheet will give you a good place to start.
A client we’ve worked with a few times recently got in touch with us about a new project. They needed the project to be completed quickly and were considering using ChatGPT to do so. While we turned in the copy ahead of schedule, they still generated a ChatGPT-written article as a backup to sate their…
Read more
You may well have heard about Threads recently, we’re sure it wasn’t named after the 1984 TV movie about a nuclear bomb dropping on Sheffield, but it has caused about as much devastation across social media and escalated the cold war between Zuck and Musk. Threads was launched on July 6th by Meta as a…
Read more
A good digital presence is vital for business success. The fact is, it doesn’t matter how good your product or service is if you aren’t telling your story online in a way that makes your customers pay attention. A great digital strategy relies on having amazing content. To make the most of the online landscape,…
Read more
When we talk about a brand identity, we’re not talking about a logo and some colours. We’re talking about the core identity of your brand, as it is perceived by others. Now, read that least bit again. Yup, the rather disturbing fact is that you don’t decide what your brand identity is; everybody else does.…
Read more
