The Power of Great Email Marketing
Is Email Marketing Still Worth It?
You may be wondering if email marketing is still effective in 2025. Surely no one looks at their emails any more, right? Well it just so happens that email marketing has the highest return on investment (ROI) out of all marketing strategies. Email campaigns are still very much alive and thriving in 2025 and will be for years to come.
At Hatter’s, we’ve learned about email marketing by sending thousands of emails for a huge range of clients, and along the way we’ve picked up some key ideas about how to get the most out of it.
In this blog we will look at how you can utilise email automation to communicate directly with your target audience.
What is Email Marketing and Why Does It Matter?
Email marketing involves sending targeted messages directly to a subscriber’s inbox. These messages can range from promotional offers to product updates, newsletters, and customer re-engagement emails. At its core, email marketing is about building relationships and driving actions that lead to business growth.
But why should businesses invest in email marketing? The stats speak for themselves: email marketing can yield an ROI of up to 3,600% (for every £1 spent, it can bring in £36 in return). It’s also a highly personal form of marketing, allowing businesses to segment their audience and tailor messages to specific needs and preferences.
Email marketing isn’t just about sending messages; it’s about building relationships. When done well, it can be one of the most effective ways to reach your audience directly and consistently. Unlike social media which relies on the algorithm showing your content to the right people, your message reaches the audience directly in their inbox. This gives you the control of how and when your content is seen.
How to Craft an Effective Email Marketing Campaign
Email content needs to be high quality and contain content users will want to see from you. If the content doesn’t resonate with the intended audience then your campaign won’t achieve the desired results. Emails tend to have a more direct and personal tone than social media posts, so crafting quality content that will be well received is essential. Here are some tips when creating your email content.
Clear Purpose and Value
Every email you send needs to have a clear purpose that delivers value to the recipient. This could be anything from a monthly newsletter to informing them of the latest offers and deals. Perhaps you are providing advice or tips for things related to the industry, whatever the purpose, it needs to be direct and provide content that customers will value. Before hitting send, ask yourself ‘what will my audience gain from this email?’ And ‘if I received this email, how would I respond to that?’
Engaging and Consistent Tone
Successful emails often have a consistent and engaging tone, unlike generic marketing emails many end up seeing as spam. This helps your audience put their trust in you and encourages them to open future emails. Communicating in your brand voice is essential for success.
Visual Appeal and Design
The design of your email plays a huge part in how your email is received. The content needs to be visually appealing to the recipient, but aesthetics aren’t the only factor to take into consideration here. Is the email easy to read? Large paragraphs taking up most of the email can be extremely off putting and overwhelming. Involving images, headers and bullet points can be effective in boosting readability and making the content more skimmable.
Compelling Calls-to-Action
A great email inspires action. Emails need to include compelling calls to action to provoke a response from the reader. Adding buttons throughout the email to take the user to the desired location is important. As some users tend to click images, ensure all images are linked to your website. Linking keywords to areas of your website is also important. Ensure the user can directly access your website or intended landing destination in the simple click of a button.
An extra tip when creating your calls to action, don’t use repetitive boring language. Try to mix it up. Instead of ‘click here’ or ‘sign up’ why not try ‘Explore our events here’ or ‘Get the latest deals’. Entice the user with your language.
The Benefits of Quality Email Content for Your Business
Quality email content isn’t just about looking good—it’s about driving real results for your business. So how does email marketing benefit your business?
1. Builds Stronger Customer Relationships
When your emails are consistently communicating value to the customer, they will start to be seen as a trusted resource. As you are offering value to your recipients, they will begin to trust your brand and you will connect more with them. Email marketing is great for building that relationship with your audience.
2. Increases Engagement Rates
High-quality content that speaks directly to your audience’s needs and interests will naturally see higher engagement rates. The higher quality the content, the better reception it will receive which is why it is important to take time and effort when crafting the content you are going to show to your audience. Spamming inboxes with low quality or irrelevant content will only frustrate potential leads. Great content will engage with your audience and encourage them to click through, open future emails and become potential loyal customers.
3. Drives Conversions and Sales
A well-crafted email isn’t just informative; it’s persuasive. By combining engaging content with strategic CTAs, businesses can guide their audience towards making a purchase or taking the next step in their customer journey.
Get Started with Quality Email Marketing Today
If you’re looking to get the most out of your email marketing budget, Hatter’s is the place to go. Our email experts take time extensively researching your business and understanding its identity. We create high quality content that speaks directly to your target audience. Email marketing is worth the investment, and it is important to get it right. For more information about how we can help your business with email marketing, get in touch or take a look at our email marketing services page.