Ever wondered why some brands appear to have a religious following of loyal customers, and what it is that makes them so unforgettable and engaging? The secret can often lie in one powerful strategy: event marketing. Whether it’s a product launch, a chatty networking event, or a high-energy trade show, events seem to have a…
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Start your new year off right by setting your marketing plan. Our cheat sheet will give you a good place to start.
A client we’ve worked with a few times recently got in touch with us about a new project. They needed the project to be completed quickly and were considering using ChatGPT to do so. While we turned in the copy ahead of schedule, they still generated a ChatGPT-written article as a backup to sate their…
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Did you know 75% of people never look past the first page on a Google search? Don’t let your website get lost down the rabbit hole. SEO significantly impacts the success of your business. While having a fabulous website can be brilliant for your business, there is no point if it never gets any traffic.…
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You may well have heard about Threads recently, we’re sure it wasn’t named after the 1984 TV movie about a nuclear bomb dropping on Sheffield, but it has caused about as much devastation across social media and escalated the cold war between Zuck and Musk. Threads was launched on July 6th by Meta as a…
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A good digital presence is vital for business success. The fact is, it doesn’t matter how good your product or service is if you aren’t telling your story online in a way that makes your customers pay attention. A great digital strategy relies on having amazing content. To make the most of the online landscape,…
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When we talk about a brand identity, we’re not talking about a logo and some colours. We’re talking about the core identity of your brand, as it is perceived by others. Now, read that least bit again. Yup, the rather disturbing fact is that you don’t decide what your brand identity is; everybody else does.…
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Use a tone of voice template that encourages creativity. Tone of voice guidelines should never be a restrictive set of rules that stifle creativity. It’s not about creating a tick list to robotically run through each time, because that just leads to dry repetitive content. Creating a tone of voice document is about capturing the…
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Sales and Marketing are not the same thing. Seems obvious, doesn’t it? And yet this concept is a massive stumbling block for many businesses. You see, when businesses are asked to describe the different functions of their sales and marketing teams, they often struggle to define where one ends, and the other begins. You might…
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Need help being found on Google? So many companies tell us how hard it is to get their SEO right, so here’s some advice to get you started.
